And we make that knowledge work harder for you by presenting it in a different light, because the facts alone aren’t enough to motivate; to influence; to bring about the results you want. That takes insight with creativity. It’s a beautiful combination, and here at d.fferentology we use it to help people build and grow their brands.
By the end of this year smartphones will be present in 75 per cent of households. d.fferentology took part in research into ads on this vital format, and created an animation to share the fascinating results. READ MORE
Here’s a little something to describe our approach. How do you deal with all that data?
Breast cancer charity CoppaFeel! teamed up with The Sun’s Page 3 earlier this year in a controversial move to raise awareness. Our research showed it was a huge success. READ MORE
National Prison Radio advises and informs prisoners on how to make the most of opportunities and programs available. This includes help available after release, too. differentology’s research monitored the effectiveness of this program in helping prisoners lead better lives. READ MORE
No matter the platform, an IPC magazine has an important relationship with advertisers. We produced presentations and sales materials demonstrating what IPC’s mobile offer, showing the platform’s effectiveness and uses. With IPC’s research in hand, we communicated a lot of data without sending anyone to sleep. READ MORE
Autotrader wanted to do something different with their vast knowledge of car buyers, based on their latest research. We turned the research into impactful, insightful presentation collateral for use by Autotrader’s sales team. READ MORE
The Sun sent out 22 million free copies of its World Cup in 2014. The paper was part funded by regular Sun advertisers. That’s where d.fferento/ogy came in, gathering data on the promotion’s success and benefits for advertisers. READ MORE
IPC’s Connected Consumer research explored people’s interactions with IPC’s 60 media brands in a series of studies titled Inspired Conversations. With tons of insight begging to be communicated, IPC came to us. READ MORE
Beauty brands are one of the largest sources of advertising revenue for our client partner, IPC Media. Having completed extensive research in this area, they came to us to bring the results to life. READ MORE
Radio sales is networked with large groups offering national ads for brands. Rather than compete, First Radio Sales wanted to show the value of local radio. We conducted research and produced an animation to demonstrate our findings. READ MORE