We have loved collaborating with the7stars and Walr to explore the recent explosion in the use of subtitles across video, social and other media.

We set out to explore:

1. To what extent are subtitles being used across media platforms, by whom and most importantly what is fuelling this growth?
2. Why are consumers increasingly using subtitles for video, social and even audio- led formats?
3. What are the implications for brands that are starting to use subtitles on their creatives?

We spoke to a nationally representative sample (total UK population) of 2,000 individuals using the Voices4all sampling approach (of which the7stars is a founding partner). This was augmented by 3 ‘lab’ test / control studies, set up to delve into the impact of subtitles on commercial brand KPIs.

Download the presentation from the MRG London Conference here  HERE