Picture this:

A planet spinning through space.

7.9 billion people.

One big, shared home.

And a marketing research agency that believes ideas can change the world.

That’s us. Hi!

At Differentology, we don’t just crunch numbers or write reports. We dig deep, connect dots others miss, and spark ideas that make brands better; and that includes helping them do better for the planet.

Earth Day isn’t just a calendar moment.

It’s a giant cosmic reminder:

How we live, what we consume, and how we create… it all matters.

So what does that look like for us?

1. Less guessing, more green thinking.

Smart insights = smarter decisions. We can help brands find the sweet spot between what people want and what the planet needs.

Spoiler: those two often overlap.

2. We get curious about carbon footprints.

What do consumers really think about sustainability? Which green claims actually land?

We like to ask bold questions that lead to brighter, more sustainable solutions.

3. We walk the talk.

Virtual first. Low waste. High energy. We’re always looking for ways to lighten our footprint and dial up our impact.

Take our latest office stats, for instance:

• 28% of our energy use comes from renewable providers
• We use low-energy bulbs with intelligent lighting for better efficiency
• Our green sedum roof reduces energy use and supports biodiversity
• A biomass boiler offers a sustainable alternative to fossil fuels
• Natural ventilation replaces air conditioning; one of the biggest contributors to climate change

In 2022, we signed the MRS Net Zero Pledge (now known as the MRS Climate Pledge) a commitment to climate action and a goal to reach net zero by 2026.

As of 2024, we’re proud to be among just 24% of MRS-registered businesses that have actively measured and reported their baseline greenhouse gas emissions.

Outthinking the ordinary means rethinking the usual.

Marketing isn’t just about reach, it’s about responsibility.

And research? It’s not just about answers, it’s about asking the questions that matter most.

So, this Earth Day, we invite you to look up, look around, and look inward.

Ask more. Care more. Create better.

Happy Earth Day from all of us at Differentology!